Direct marketers challenge predictions of a decline in direct mail and expect 2010 to yield an increase instead! As said in a study from the Direct Marketing Association, mail spending is expected to increase by more than $1 billion!!! The report states that e-mail, once thought to be the next big thing as a prospecting medium, drives fewer sales that most other marketing channels.
According to the report, non-catalog direct mail returned $15.22 for every dollar spent in 2009 and drove $445.8 billion in sales! This type of ROI is not only impressive but also a much needed resurgence to the overall economy! So get it in the mail and enjoy the increase in response.
Happy Mailing!!
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