Hoping to encourage customer replies by mail, the USPS is offering an "Earned Value Reply Mail" promotion. Marketers who register (beginning January 1, 2013) and include a first-class Business Reply Mail (BRM) or a Courtesy Reply Mail (CRM) envelope in their mailings will receive a postage credit every time a customer uses the envelope to respond.
The USPS is also offering a "credit" of sorts to mailers incorporating Picture Permits into their first-class and standard-mail letter and card mailings. Picture Permits, which allow marketers to incorporate a corporate logo, brand image, or trademark into the permit imprint indicia, typically carry a one-cent-per-mailpiece fee. However, with the USPS's "Picture Permits" promotion, that fee will be waived for all mailers who register, beginning June 15, 2013. Picture Permits can be used with pre-approval only, so interested mailers must be sure to allow themselves time to complete the registration and application process prior to the promotion's scheduled run time, August 1, 2013, through September 30, 2013.
Finally, running August 1, 2013, through September 30, 2013, as well is the USPS's "Product Samples" promotion. The promotion seeks to encourage the inclusion of product samples in direct mail pieces by offering qualified mailers a 5% upfront postage discount. The promotion also draws attention to the USPS's proposed "Simple Samples" pricing for standard mail, which will go into effect January 27, 2013. Registration begins May 1, 2013.
As was the case with the mail/mobile technology promotions discussed in the last blog, complete details for these promotions are still forthcoming, but the potential benefits of each promotion to your organization should be analyzed and added to your calendars now.
Do you have a better suggestion to offer or a challenge you'd like help with? Say it here. Your comments are always welcome.
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