A friend of mine loves spending time in her kitchen. She has a handful of gadgets--standing mixer, food processor, quick chopper, etc.--but her favorite kitchen tool is her baking spray. Featuring a DOSE of flour in the vegetable oil, the baking spray has secured the successful removal of numerous cakes and breads, which had previously and frequently clung to the pans they were in and ripped in half when forcefully shaken. She loves the product so much, she even uses it instead of butter on her griddle when she makes pancakes.
When it comes to marketing, do you have a favorite tool? A software tool that makes selecting your mailing list a breeze. A filing system that makes researching past promotions painless. A graphic designer or writer who turns out consistently solid work. A list broker who knows you and your needs so well that you never question a suggestion. A vendor who produces quality services and treats you like a partner.
Despite all our technology, I still love the telephone the best. It's so easy today to send an email and be impersonal. When I get a chance to talk directly with a client, that's when I get a feel for a person's situation. That's when I can better understand completely a clients initiatives, desires, etc.
After that, my favorite tool is our color laser printers. More and more people are using them to get attention and to personalize their mailings, and the more we can offer to help clients achieve their goals, the happier we are.
Do you have a favorite tool you'd like to share or a challenge you'd like help with? Say it here. Your comments are always welcome.
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