When it comes to printing professional materials, what you see on your screen isn't always what you get back from the printer. Sometimes you don't notice the difference. Other times, a color simply doesn't pop on the page the way it does on your computer screen.
Before you blame your old monitor or your trusted printer, keep in mind the following: most scanners, digital cameras, and computer monitors display colors and images in three colors (red, green, and blue, or "RGB") but printing presses use four (cyan, magenta, yellow, and black, or "CMYK").
Minimize your disappointment and maximize the effect of color on your marketing pieces with these quick fixes:
• Design your marketing pieces using CMYK colors
• Convert photos or graphics from RGB to CMYK yourself in Photoshop to make sure you're satisfied with the results
• Ask your print vendor for samples of previous work printed in a specific color, if you have any concerns or if you can't afford for a color to print slightly "off"
If you still find you're dissatisfied with the results, talk to your vendor. You both have the same goal in mind and may just need to work out the best way to achieve it.
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