Summer brings unique joys and opportunities, but it also
brings season-specific hazards and dangers.
Heat stroke. Heat exhaustion. Ultraviolet radiation. Pesticides.
Natural hazards like lightning and flooding. Biological hazards like mosquito and tick
bites.
Your members, donors, or customers--the runners, construction
workers, farmers, office workers, first responders, professors, stay-at-home
parents, and more--will spend more time outside than usual these next few
months, facing potentially harmful summer situations.
Show your concern for their health and welfare by
integrating a summer-safety theme into your next campaign. Even if your organization doesn’t offer
applicable products or services, you can still offer industry- or
situation-specific summer safety solutions as part of a customer safety
announcement.
Integrating audience-focused--not sales-focused--copy adds
value to your mailpiece, email, newsletter, etc., and helps create a connection
between you and your audience.
And that’s something you’ll both appreciate year round.
No comments:
Post a Comment