When you were in high school,
thinking about your future and all the opportunities and careers you had to
choose from, you--or someone who was looking out for you--likely gave you some great
advice: stick with what you’re good at.
That’s not to say that you couldn’t
pursue something you weren’t good at.
You could take on new challenges.
Learn new skills. Develop new
passions. But you would also need to
invest more to make it happen. More
resources. More time. More effort.
Now that you’re into your career,
the advice still rings true for your department or organization. You could take every task upon yourselves, or
you could focus on the tasks you’re good at, most efficient at, and outsource
or eliminate the others.
For example, if your department is
great at creating press releases and direct mail letters but a little less
efficient in printing, folding, and stuffing them into envelopes, you could
probably save money overall by letting a mail service provider do the production and
collation, allowing you and your team to focus on writing and strategizing.
Or, if your customer service team
handles incoming calls like pros but feels less confident about making sales
calls, then it might make sense to hire a third-party to help.
Although hiring help from the
outside may cost a little more in the near-term, allowing your team to focus on
their primary responsibilities will help your bottom line in the long run.
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