We all say we love our clients, but that doesn’t mean we’re going to send
them mushy Valentine’s Day cards. It’s
not that type of relationship. It is,
however, a human one, one that demands that we treat our clients, donors, and
members in the same caring, respectful way we treat our significant others.
How do you show love to your customers?
1.
Listen
to them. And not just occasionally. Every day.
Make it easy for them to communicate questions, concerns, complaints,
compliments, and suggestions to you. Be gracious
and receptive to their feedback and insight.
Build trust and a relationship.
2.
Hire
good people. And we’re not just talking
about good customer service people. Your
customer service department must be friendly and patient to help maintain good
customer relationships, but the rest of your company should be filled with good
people, too. People who work well with
others. People who like to solve
problems. People with great imaginations
and solid knowledge bases.
3.
Don’t
be a poser. You’ve met them. People who pretended to be something they
weren’t. How long did those
relationships last? Not long, most
likely. No one wants to be in a
relationship with someone who isn’t truthful with themselves or others, and no
one wants to do business with an organization that puts up fronts or hides
things from its market, either. Be
honest. Be yourself. And let your company’s personality shine.
Not all
relationships last forever, but treating them with courtesy and kindness will
give you a future worth talking about.
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