As humans, our tendency is to speak poorly about people we don’t like. As professionals, we tend not to like
competing businesses or organizations.
The truth is, we should love them.
Why? Competition helps us grow. It makes us work harder and perform
better. It also helps create better opportunities
for us. Consider the following:
·
Studying
your competition can help you choose your “pick me” strategy. You can identify what makes your company or
offer unique and gives you a differentiating factor to market to your audience.
·
Knowing
who your competition targets can help you create your own niche. Why fight over the same customers if you
don’t have to?
·
Understanding
your competition’s product lines or services can create new products or
services for you. You might like
something your competition’s doing but have your own ideas for making it better
or doing it differently. You might
simply have the expertise or resources to create a product or service that
works great in conjunction with something your competitor offers.
Understanding what your competition’s doing not only helps you create a
better marketing strategy, but it also gives you more perspective on what your
target audience wants so that you can create better products and services for
them.
So don’t bad-mouth your competitors.
Be thankful for them. You’ll be
better for it.
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