If, like most people, you've left the order form for last and now find yourself trying to cram too much form into too little space, we have a few suggestions for you:
1. Inkjet the recipient's name, address, and source code directly onto the form. This saves your client time and hassle, but it also saves you space: you can inkjet the information smaller than most customers can write it.
2. Don't ask for information you don't need.
3. But don't exclude essential information—including the offer, toll-free number, company name and logo, mailing address, total price, applicable sales tax, shipping and handling charges, premiums, offer expiration date, minimum orders, delivery time, the payment methods you accept, Canadian and international charges, directions for order placement, etc.—for the sake of space.
4. Play the numbers game. Balance the benefit of leaving the lines for items ordered blank versus pre-populating the information (except, of course, for quantity). If your mail piece includes only a handful of products, you may actually be able to save space by filling-in all of the product names—in at least 10-point type—yourself instead of leaving large enough "fill in" spaces for clients to enter the product names themselves.
5. Be careful not to use a small font size. While it may allow you to cram more of your order form into a small area, it won't likely leave your customers enough room to write, and it may frustrate them if they find the font size difficult to read.
6. Offer a QR code and an alternative or two for clients without code-reading devices, including a personalized URL (PURL) and a toll-free phone number.
If you still have trouble fitting all of the necessary elements into the available space, you're probably better off revising the layout or design to accommodate the order form. Despite being the most neglected part of the piece, it's the most essential one.
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