Looking to connect more with your customers and your community? Try involving them in your marketing or involving yourself in their activities:
1. Hold a contest. Most people are competitive to some degree and enjoy a little distraction from the usual grind, especially when it's a good challenge. Developing a new product or service? Tell your customers about it and let them help name it. Looking for new marketing material? Ask customers to submit photos and/or written anecdotes of your product/service in use. No matter what your contest, be sure to offer a reward to the winner. Free products, consultations, or discounts are always welcomed.
2. Host an event. Depending on your business and your imagination, this could be a relatively inexpensive occurrence or an all-out party. Whichever way you choose, hosting an event--whether it's a grand opening, product launch, or charity fundraiser in your store, office, or parking lot--is a great way to make your company feel more personal and accessible.
3. Participate in a community event. Most communities have them: parades, fundraisers, special events with participants and sponsors and publicity. Check out your community's calendar of events to see which opportunities are available for you and your organization.
Do you have a better suggestion to offer or a challenge you'd like help with? Say it here. Your comments are always welcome.
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