Whenever a commercial for children's toys comes on TV, it's rarely for one product unless that product is a bigger ticket item, like a child-sized, battery-operated vehicle. In most cases, the commercial features a series or set: two versions of a princess Barbie with multiple accessories (each sold separately, of course), a collection of Toy Story or Marvel Comic action figures with optional play sets, or an electronic game system with numerous games to choose from.
When you send out an e-mail, a letter, or a postcard, do you think single product or product group?
You may think, given the limited space and focus of such pieces, that you can or should limit yourself to a single product or service. Don't.
We're not saying you should give space to every related product or service, but you should at least acknowledge they exist. Make a blanket statement about the availability of other similar items by category. Include a bulleted list of specific related items of interest. Direct clients and prospects to a web page that features your complete offering.
No matter how you convey it, making your clients and prospects aware of the range of your offerings in as many marketing campaigns as possible not only increases your potential return, but it also increases customer awareness. How else will they know what you have unless you tell them?
Do you have a better suggestion to offer or a challenge you'd like help with? Say it here. Your comments are always welcome.
No comments:
Post a Comment