How can you capture your millennial audience’s attention without inventing new bells and whistles? Do more than appeal to their emotions. Take them back in time.
If you think Millennials aren’t old enough yet to get nostalgic, consider how many companies have already loaded up the nostalgia bandwagon with nods to the 90s. Internet Explorer created a 90s-inspired commercial celebrating its origins, Nickelodeon started re-airing 90s sitcoms, Volkswagen and Honda incorporated iconic 90s characters in their ads, and Pepsi reverted back to 90s product formulas and packaging.
Can’t remember what was popular a month ago? Walk with us down memory lane.
In the 90s, the Internet came alive, lively neon colors rocked just about everything, everyone’s favorite boy wizard—Harry Potter—made his first appearance in print, reality television got its start on MTV, a hair style dubbed “The Rachel” became popular thanks to the TV show “Friends,” another group of friends chronicled the highs and lows of high school life in a certain Beverly Hills zip code, and pretty boys and grunge boys alike set teen hearts aflutter.
Giving your marketing some 90s nostalgia can—and should—be fun. Helping any consumer, particularly Millennials, remember “the good old days” makes your organization and your product or service more accessible. No batteries required.
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