When was the last time you socialized with your customers or members? Really socialized with them. In person.
Without your iPhone or desktop.
Although online networking enable marketers to reach audiences in
more personal ways than traditional marketing methods previously allowed, they
still have their shortcomings. With online communications, you have the
advantage of preparing and editing your words ahead of time. However, you can’t make eye contact, give a
firm hand shake, or offer a genuine smile through email or a social communication.
What’s more, the feedback you receive in person is even more
instant than any “likes” or clicks you tally online. And you can answer any questions and clear up
any confusion instantly and in a more consumer-friendly, face-to-face manner than
simply sending an attachment full of data.
So, go ahead. Reconnect
with your market without all the high-tech gadgets. Invite them to your office for coffee and
doughnuts and a tour of your facility.
Offer a special in-house test-run of a new product. Or host a free, one-hour, in-house Q&A
session with a company expert. Whatever
you do, do it in person.
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