Community involvement is—and should
be—about more than getting good publicity.
It should be about your organization’s core values: how management
presents them and how others adopt them.
Yes, you have a responsibility to
your employer and your co-workers to provide a quality service or product and to
generate the most revenue, donations, or memberships possible, but it’s also
important to remember that there are other people and other organizations
struggling to do the same thing.
Just about everyone can use a
little support these days.
Is one of your organization’s own
suffering from an unexpected personal situation or medical condition? Rally your organization around that person
and his/her family. Sponsor or
participate in a local fundraising event or organize your organization’s own
special event (we love the story about the Massachusetts company, Granite
Telecommunications, that raised more than $2 million dollars for a Boston cancer
hospital when 400 employees shaved their heads or beards). Announce your support on your website and
encourage customers to join you.
Does another business or
organization in your neighborhood need a little extra boost? How about giving them a shout out on your
website or brainstorming a joint project or sales opportunity? If your businesses are very different, get
creative! You never know what may
result.
Has a vendor suffered a devastating
loss or particularly bad time recently?
Show your support and appreciation for all of the quick turnarounds,
special prices, and personal service you’ve received by being an even bigger
endorser of the company’s work. Chances
are, your vendors have seen you through trying times, too.
However you define your
“community,” plant something good this spring.
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