When people talk about being “beach-ready,”
they’re thinking about the extra exposure summer brings to anyone who enjoys
throwing on a swimsuit and spending time at the pool or on the beach. They’re thinking about presenting their best
selves to the world around them.
When it comes to your summer
marketing, you don’t have to feel vulnerable and exposed. You can strengthen your assets and skills and
get your department “beach ready” by following three simple steps:
1.
Keep a positive attitude. Not only is it better for your mental health,
but it’s also better for the productivity of your department. In her January 2014 Training magazine article, “Stress Affects Nearly Half of All
Employees’ Work Performance,” Marie Apke says, “No matter how small or large your company is, stress
is the common denominator for poor work quality and lack of productivity among
your employees. It only takes a few overly stressed employees to wreak havoc on
a company’s overall workplace morale and bottom line.” Bad attitudes spread, but so do
positive ones. Keep your chin up.
2.
Set realistic goals. Depending on your industry, summer can be a
challenging season. Colleagues go on
vacation. Clients’ needs diminish. Consider the resources you have and the
market you serve when planning offers and launching campaigns.
3.
Train.
Exercising your skills and stretching yourself in new areas will help
you create better marketing now and throughout the year. Don’t be content to sit idly by. Get active, and get learning!
Happy summer!
No comments:
Post a Comment