Honor. For too many people, Memorial Day marks the
beginning of summer. Period. But for anyone who has known, loved, or
raised a member of the military, Memorial Day is about recognizing those who
displayed bravery, sacrifice and honor in service.
Most of us will never experience
the fearful sights that our military members experience. We will never have our integrity, our
commitment, our training tested so mortally and with such dramatic and lasting
results.
And although we compete with other
marketers for donations, orders, members, and on occasion, awards, we will
never risk everything we are and love for our jobs.
Still, we can model ourselves after
our military examples and work with integrity and honor. We can do that by keeping our marketing
honest. By not misleading or
manipulating. By listening to our
customers and responding promptly and professionally.
We can’t bring those who were lost
to war and conflict back, but we can remember their sacrifice and emulate their
example by practicing what they lived: honor.
Happy Memorial Day.
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