For many Americans, October brought something much scarier
than an end-of-month holiday: the federal government shutdown. An estimated 800,000 American workers will
see their workdays and paychecks stopped until Congress can reach an agreement
on the new budget.
While USA Today
reported last week that approximately 40% of the nation’s 2 million workers
would be furloughed if Congress couldn’t come together on the budget, there is
a silver lining in that figure for the marketing industry: the United States
Postal Service isn’t among the federal agencies dealing with furloughs.
What saved mail delivery?
Funding. Taxpayer dollars don’t
fund the day-to-day operations of the post office, exempting the agency from
the shutdown.
Although the length of the shutdown and the implications of
the looming debt limit issue are yet to be seen, one thing is clear: direct
mail is still open for business.
That doesn’t mean our industry won’t go unscathed, but with
the Postal Service in operation, we can feel a little safer.
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