In the spirit of
this month’s lighter look at marketing, we offer the following five fun facts
about email marketing and fall:
1. E-mail usage by 18-24 year olds decreased by
34% in 2011, which is bad news for some marketers. The good news for all of us, however, is that
Daylight Savings Time—which ends this weekend—increases our well-being. It’s credited with preventing traffic
injuries and reducing crime.
2. Marketers will have more success sending
carefully crafted emails this November than farmers and grocers will have
selling fresh turkeys: 47% of people say they open email based on the subject
line, but only 24% buy fresh turkeys for Thanksgiving (the rest buy frozen).
3. In 2012, emails sent on Tuesdays had higher
open rates than any other day of the week.
Think that’s a narrow window of opportunity? Try being a pumpkin farmer. They have 80% of the pumpkin supply in
the United States
available in October.
4. This year,
about 84% of all email traffic will be spam.
Sound like spam has the ultimate upper hand? While it’s impressive (in size, not effect),
the state of Illinois
has it beat. Illinois
grows between 90 and 95% of the processed pumpkins in the United States.
5. By 2016, there
will be an estimated 4.3 billion email accounts. That’s equivalent to roughly one-third the
average viewership of this year’s World Series through Game 3.
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