You know direct mail
and you know marketing, but you may not know them as they relate to some of
this season’s lighter subjects. Read on
to discover five fun fall facts and how they relate to direct mail.
1. Forty-six percent of parents surveyed prefer
to receive back-to-school promotions in the form of direct mail (second only to
print ads, 46%). However, 26% of them
will wait until their kids go to bed or to school before sneaking a sweet from
their kids’ trick-or-treat stash.
2. The U.S. Postal Service processes an
average of 6,100 pieces of mail every second.
In terms of quantity, that’s the equivalent of 161 of the 26.50-ounce
size “big bags” of Fun Size Snickers.
3. The Postal Service’s proposed price increases
for 2014 could generate $2 billion in incremental new revenue. Candy sales for Halloween alone are expected
to reach $2.08 billion this year.
4. There are more letter carriers that deliver
mail entirely on foot (7,753) in the U.S. than apple producers
(approximately 7,500).
5. The USPS mailed an average of 692 million
pounds of standard mail a month in 2012.
That’s more weight than Illinois--one
of the country’s top four pumpkin producers--grew in pumpkins in all of 2008 (496
million pounds).
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