Last week we looked
at direct mail facts as they relate to some of fall’s finer activities. This week, we see how web marketing fares
against seasonal subjects:
1. Seventy percent of business-to-business
marketers surveyed said that they planned to increase spending on websites this
year. They’re not the only ones spending
more. Halloween spending is already up
by about 11% compared to last year, and spending for Thanksgiving, Hanukkah,
and Christmas is also expected to increase by at least 11%.
2. Content creation is expected to increase by
15.1% in 2013 as marketers and organizations continue to realize the value of
added value. Turkey production, by
comparison, has increased by 110% since 1970 as more and more people recognize
turkey’s value for every day meals, not just holidays.
3. Successful websites need good roots. Unfortunately, 50% of ecommerce sites don’t
have them: they ask for the same information more than once, adding needless
friction in the checkout experience. Corn stalks, on the other hand, have
excellent roots: a healthy corn plant can grow as tall as five to 12 feet above
ground and up to 6.5 feet below ground.
4. Interesting content is one of the top three
reasons people follow brands on social media.
A fork was not one of the three utensils used by the pilgrims at the
first Thanksgiving. They had only
knives, spoons, and their fingers.
5. More Americans (approximately 85%) use the
Internet than hand out candy at Halloween (75%).
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