No matter who you voted for
yesterday and how you feel about the final results, you made a decision based
on the facts you were given: you made a choice.
Although the results your campaigns generate might not be as
long-lasting or impact as many people as a presidential campaign, every marketing
campaign your organization engages in builds supporters for you…or your
competition.
After they’ve cast their “votes”
with your organization, will your clients or donors wake up satisfied or
disappointed? It depends on how you run
your campaign and what you do in the days after you win the sale or receive the
donation. Are you clear and honest? Do your products do what they are supposed
to? Do the funds help the people you say
they will? Do you provide help or
further communication afterward?
In March of this year, Daily
Beast contributor Mark McKinnon appeared on MSNBC’s “Weekends with Alex Witt”
to talk about the 2016 election and keys to a successful political campaign. We think his points apply to marketing
products and services as well, not just presidential hopefuls.
In his
segment, McKinnon said a successful campaign needs a great
candidate and a great story, and he said that campaign organizers need to be
prepared. We can all say the same things
for marketing campaigns. You need a
great product or a great service to gain interest, and you need to have all of
your departments prepared and in sync for when response starts coming in.
Whether your campaign ends in
success or failure depends on your ability to make a sincere and helpful offer
and to follow it up with friendly and supportive customer service, additional
beneficial products or services, and a confidence in your ability to help clients.
Those are goals everyone can feel
good about.
No comments:
Post a Comment