With so much hype made over Black
Friday and Cyber Monday, we think it’s worth our time and yours to give Giving
Tuesday the exposure it deserves. In
fact, we know that a number of our cherished clients not only participate in
Giving Tuesday, but more importantly, they benefit from it.
How much giving really goes on on
Giving Tuesday? According to the official
givingtuesday.org website, this day, which kicks off the charitable, holiday,
and end-of-year giving season, raised $116,000,000 online last year. The impact is significant. The needs are real.
So what you can do today?
· Remind your employees, your communities, and
your markets of the good they’ve done through your organization this year
through any fundraisers or drives you’ve organized or participated in. Thank them, and encourage them to keep up the
good work.
·
Pick one or two or three charitable organizations
that you work with or support and give them extra support today. That might take the form of writing a company
check, taking up a collection in the lunch room, or even singing their praises
on your website and encouraging your customers to support them.
·
Plan a future event. Did today sneak up on you and you didn’t
organize anything for your company? Use
today to plan a day of giving. Whether
that’s a day of collection for a particular charitable organization or a group
field trip to volunteer your time and muscle, your efforts will be just as
appreciated next month as they would be today.
Not sure who to give to?
The givingtuesday.org website has a searchable list, by city and state,
of organizations,
charities, and events in your community.
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